The Story of Joujoux

It all started with one golden retriever — Ritchie.
Loyal, goofy, full of love… and an absolute menace when it comes to destroying toys.

After watching him tear through yet another “indestructible” chew, we realised something: dogs don’t just need tough toys — they need fun and challenging enrichment.

So we created Joujoux® — French for toys — a brand built on one simple idea:
happy dogs are healthy dogs.

Our hero toy, Frosty®, is designed to be filled, frozen, and enjoyed — turning wholesome treats into moments of calm focus, mental stimulation, and pure tail-wagging bliss.

Tested by real super-chewers (including Ritchie himself), loved by dogs everywhere.

Joujoux® is a proudly family-owned and based in the UK, inspired by our golden retriever Ritchie — the heart, soul, and Chief Happiness Officer of the company. 

We’re proud to give back — supporting a range of trusted pet charities that help dogs live healthier, happier lives.